This course will allow participants to focus on the written word - the style and tone and the impact it will have on your reader. Key points include:

• How to produce clearer, shorter, more accurate emails, reports and documents.
• Best-practice examples of impressive, inspiring and professional written communication, regardless of length or type.
• How to simplify complex subjects to achieve your objectives.

The course includes practical exercises, discussion, and one-to-one feedback from your trainer. You will learn how to get started, adopt the right style and tone for specific situations, and enhance your image in your readers' eyes.

Features an expert trainer with a solid business, writing and training background.

Who is it for?

The course is designed for those who have experience writing a variety of documents and who want to develop their writing style and sharpen their impact. The content will apply to reports, business plans, emails, letters and proposals.

●  Master the ABC principles of Accuracy, Brevity and Clarity.

●  Learn the four stages of writing to produce more precise, shorter, more accurate documents.

●  Use the seven elements of impressive, inspiring and professional written communication.

●  How to write any document or email for the audience and your objectives.

●  Applying a ‘plain English’ style that radiates competence and courtesy.

●  Use more effective openings and endings.

●  Ensuring your writing avoids jargon, vagueness and overuse of the passive voice.

●  Email etiquette – the ten do’s and don’ts of email sending.

●  How to use the right style and tone when delivering bad news

●  Editing techniques and skills practice to get your documents right first.

●  Proofing reading techniques and skills practice.

●  Techniques for presenting data, pricing and statistics. 

Better Business Writing Skills - Course outline

This workshop-style training event covers all aspects of preparing, writing, proofing, editing and producing high-quality letters, reports and emails.  Key features.

1.  Participants work on their real-life documents during the session, objectively editing and proofreading, working in pairs.
2. Learning exercises to practice composing, editing and proofreading skills on emails, reports and letters.

Objectives and Structure

●  The writing process – regardless of document type.

● Express your points clearly and clarify your aim and objectives.

●  Using the ABC Accuracy, Brevity and Clarity principles with best-practice examples.

Developing the right content, tone and style

●  The Everyday English guide to ensure professionalism and understanding.

●  Clear expression to appeal to your reader and achieve your objectives.

●  Adding interest and variation to your work.

Editing Skills and Techniques

●  Online tools and MS Word features to save you time.

●  Editing techniques to increase clarity to reduce word count.

●  Proofreading techniques and skills for different types of documents.

Making an Impact Using Everyday English  

●  Developing techniques to make an impression on the reader

●  How to write good beginnings and endings

●  Bringing your writing to life – making it visually appealing

Writing to Persuade

●  Exploring ways to persuade and influence

●  Encouraging and convincing the reader to follow your train of thought or argument

●  Anticipating and addressing objections positively

Email Etiquette

●  Email etiquette – the do’s and don’ts of email sending.

●  Rules and standards for better emails.

●  When to use the telephone or face to face conversations instead of an email.

Application: Learning summary

●  Participants work individually to summarise their personal learning points

Personal practice held regularly during the course

This is a practical session with one-to-one consultation with colleagues and the course trainer.