For thirty years I taught leaders how to make better decisions. Then I noticed the one decision I made three times a day, and never questioned once.
My new book, You Are What You Don't Eat · How the Food Industry Got You, and How to Get Out, is released in the UK on 7 January 2027.
Preview and pre-order available now.


Over half of us are overweight. Almost none of us chose it. The food industry did, one cheap, clever, calorie-rich product at a time. That is the reason so many people struggle with their weight.
It is not your fault. Getting out is.
You Are What You Don't Eat takes the tools of the boardroom into the kitchen. It names the five worst offenders, one chapter each: sugary drinks, breakfast cereal, processed snacks, alcohol and fast food. It audits forty everyday eating habits, from the hotel breakfast to the sandwich at the desk. Every claim is sourced, logged and checked by a registered dietitian.
It ends with a ten-week escape plan. One change a week. Nothing to buy, nothing to weigh, nothing to resist.
No diet. No sermon. Nothing to sell
Smart people eat dumb food. Not through weakness — because an industry spent sixty years engineering the outcome. Softness sells. Speed sells. A crisp that dissolves the moment it meets saliva is a triumph of food science, and it is also a crisp that lets you eat the whole bag while wondering where the bag went.
You Are What You Don't Eat is the briefing you never received. It names the industry, then takes you through an ordinary day and hands you a way out of each part of it.
No powders. No plans. No application with a monthly fee. Every factual claim is logged with its source, so you do not have to take anybody's word for it, including the author's.
Not your fault. Now your responsibility.







What can you learn in half a day? Quite a lot, as it turns out. This three-hour workshop, in person or online, takes up to twenty-five people through the ten-week, one-change-a-week method behind the books. No diets. No judgement. No pretending anyone will give up cake forever. Everyone leaves with a personal plan, a line to say out loud and a tracker for the fridge door. Ideal for wellbeing weeks, team days and the week the resolutions run out. Ask for dates and a proposal.

Smart people eat dumb food. Not through weakness, but because an industry spent fifty years engineering craving and blurring labels.
You Are What You Don't Eat takes British eating habits apart and names the forces behind them. Sceptical of the food industry. Equally sceptical of wellness.
Book published early 2027.
by Graham Roberts-Phelps

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