About

Who audits the auditor?

I spent three decades in boardrooms and training rooms in more than twenty countries. My job was to help managers see the decisions they were making on autopilot. Why that supplier? Why that price? Why that meeting, again?

I was good at it. I was also thirty kilograms heavier, eating a meal deal at my desk and calling it lunch.

One day the question turned round. If I could spot a bad decision in a sales pipeline, why could I not spot one in a supermarket aisle? So I did what I told every client to do. I followed the money, read the small print and asked who benefits.

The answer was not me.

What I found

Not your fault. Now your responsibility.

The food industry has spent sixty years and billions of pounds learning how you decide. It has engineered the bliss point of sugar, salt and fat. It prints health claims on products that deserve none. It knows your cravings better than you do, because it built them.

That is not a conspiracy. It is a business plan. And it works on clever people best of all, because clever people think they are immune.

I was one of them. Then I lost thirty kilograms, turned my blood results from red to green, and wrote down how.

The book

The briefing you never received.

You Are What You Don't Eat takes the tools of the boardroom into the kitchen. It names the five worst offenders, one chapter each: sugary drinks, breakfast cereal, processed snacks, alcohol and fast food. It audits forty everyday eating habits, from the hotel breakfast to the sandwich at the desk. Every claim is sourced, logged and checked by a registered dietitian.

It ends with a ten-week escape plan. One change a week. Nothing to buy, nothing to weigh, nothing to resist.

No diet. No sermon. Nothing to sell.