Better Business Writing Skills

Better Business Writing Skills

Business Writing Skills

“A very practical training course that is ideal for all customer service, sales and technical staff”

The course is available on an in-house basis, run on your premises, with a choice of topics to focus on, including, emails, proposals, web copy, letters, manuals, reports and more. Work on your own documents and see real-time improvements!

This course “Business Writing Skills” is now available as a blended-learning, half day course with mobile app, in partnership with the Institute of Microtraining UK.

“Learn more in less time – the ideal solution for practical business skills training.”

elearning on a smart phone app
elearning on a smart phone app

The Institute of Microtraining UK has a proven system of effective training. It combines the best of traditional classroom training and mixes it up with mobile app technology.  Less time away from the desk reduced costs and more applied learning points.

Also available as an in-house training event or attend an open course. Prices from £99 per person +VAT.  Full e-learning online course and mobile phone app included with all live training workshops.

This one-day in-house workshop-style training event covers all aspects of preparing, writing, proofing, editing and producing high-quality documents, reports, proposals, letters and emails. Now includes comprehensive e-learining course to keep learning after the training.

It is ideal for all sales, customer facing and  internal support staff. Also available as one-to-one at the desk skills coaching and on-line smart phone and computer-based e-learning modules.

Guaranteed to instantly improve your writing, editing and proof-reading skills.

Key features

  1. Pre-course ‘red-pen’ review by the trainer on participants documents sent before the course.
  2. Participants work on their own real-life documents; objectively editing and proofreading working in pairs.
  3. Detailed course manual and materials, including a business writing reference guide,
  4. Learning exercises to practice composing, editing and proofreading skills on emails, reports, letters and all other business documents.
  5. Email etiquette and best practice guide.

Facilitated by an expert trainer with a solid background in business, customer service and business training. One-day training plus e-learning couse is priced at £99 per person + VAT including course workbook, 12 months of on-line training, full details on request.

Key learning points and objectives:

business writing skills

  • Use the seven elements of an impressive, inspiring and professional piece of written communication, regardless of length or type.
  • Write any document in a way that radiates competence and courtesy that saves you and the reader time.
  • Use more effective openings and endings – starting off right and ending correctly – for both emails and letters.
  • Know what your reader needs, wants, likes or expects from your email and letter reply – and then deliver!
  • Getting the balance right between formal and informal – whether for internal or external emails and letters.
  • Eliminating jargon, management-speak, clichés and non-sense. How to keep it short and simple without losing impact or appearing blunt or rude
  • Email etiquette – the ten do’s and don’ts of email sending.
  • How to use the right style and tone when delivering bad news, apologising or resetting expectations.
  • Editing techniques and skills practice to get your documents right first time.
  • Proofing reading techniques and skills practice.

There are five main sessions to this training event:

  1. Business writing 1: Knowing objective when writing, planning and structure, the writing process, plus common mistakes
  2. Business writing 2: Good composing skills with practice using ABC model for effective business writing (Accurate, Brief, Clear)
  3. Business writing 3: Editing skills and proofreading techniques
  4. Business writing 4: Personal practice on participants’ own letters or emails; review and learning summary
  5. Business writing 5: Formatting, design and production; Q&A

Better Business Writing Skills – Course outline

Business writing 1: Objectives, planning, type and structure

Group activity: What does an impressive and effective letter or email look like?

  • Better understanding the different types of letters and emails and how to categorise in terms of response.
  • Benefits and importance of clear, concise, considered and correct business writing – for customer satisfaction and long-term business benefits.
  • The impact and effect of getting it right and wrong – with real-life examples.
  • How to analyse and summarise the senders points – reading between the lines.
  • Openings and endings – starting off right and ending correctly – for both emails and letters.
  • Expressing your points clearly and clarifying your aim and objectives.

Business writing 1a: Letter writing and good business English

Presentation: Getting the message across right first

Small group activity: Quick analysis of current documents and letter or email examples for quality of content

  • How to use the right style and tone when delivering bad news.
  • How to structure a complex message where a response is required.
  • How to structure to points and paragraphs.
  • Starting off, introductions, conclusions and summaries.
  • Introduction to editing and proof-reading.

Business writing 2: Editing skills and proofreading techniques

Exercise: Case studies and practice

  • The difference between proof-reading and editing, with skills practice.
  • Proofing reading techniques and skills practice.
  • Editing techniques and skills practice to get your documents right first time.
  • Eliminating jargon, management-speak, clichés and non-sense.
  • The grammar and English standards of the Plain English campaign.
  • Proof-reading methods and strategies.
  • Knowing what to look for – quick check-list.

Business writing 3: Email etiquette and email best practice

Exercise: Case studies and practice

  • Email etiquette – the ten do’s and don’ts of email sending.
  • Email links, attachments and security.
  • Rules and standards for better emails.
  • When to use the telephone or face to face conversations instead of an email.

Business writing 4: Personal practice on participant’s own letter or emails, review and learning summary

This is a practical session with one-to-one consultation with colleagues and the course trainer.

  • Participants work to re-write a draft letter or email using the key principles from the day.
  • When and how to edit or re-write your email or letters.
  • Standard best-practice responses to common emails.

Application: Learning summary

  • Exercise: Participants work individually to summarise their personal learning points and action plan to take away.

Ask a question, get a quote, book a date…

I would be delighted to send you course outlines, pricing and details of my unique training and mobile learning approach - as well as my library of courses. I can also create and deliver customized training to your exact requirements. I look forward to hearing from you. In a hurry? Call now on 07515 851691
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